Ellie Fraser |
COM339 Strategic & International Public Relations About Ellie Personal Tumblr |
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Notes API creates fake Twitter accounts - who decided this would be a good idea?Tweeters at the American Petroleum Institute clearly never attended any of their ethics classes. The company has been busted for created several fake Twitter accounts to promote their brand, going so far as to create details and profiles on the fake accounts to make their tweets plausible and believable - I assume. When nearly every tweet the fake accounts make is regarding the proposed TransCanada pipeline, however, people may start to get suspicious (one would hope - but the need for people to become more internet- & social media- savvy and aware is a topic for another post).
In cutting corners on PR, they’ve effectively managed to create for themselves a stream of bad publicity that will be very hard to live down.
Particularly in social media, transparency & honesty is becoming more and more obvious, as companies are forced to become more accountable and up front with a generation who can do their own research and make up their own minds. -
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Notes Strategic and International Public Relations: Digital Brand Index - Strategic PR tool?We live and work in a digital world, it isn’t news that having an online presence is essential in today’s technologically advanced climate. How does the Digital Brand Index (DBI) give us PR practitioners an insight into the current operating trends in the online environment? Well firstly…
___________________________________________ The DBI is a great tool, just scraping the surface of one of the big issues facing PR today - how to measure the effect of social media.
Hopefully articles and concepts like this will draw attention to social media as a PR tool, not only is the context of using it and including it in your strategies and plans, but in not using it as well. An inactive Facebook page is a big social media fail, as is a lazy Twitter account.
Social media is great, full of potential, and useful - but companies need to remember the mantra “If you don’t have time to do it well, don’t do it at all”.
Social media has the potential to be as damaging as it is useful, and an empty, inactive, or inaccurately used social media account on any platform is bad PR & bad business. The DBI draws attention to how social media can be measured effectively, so will hopefully cause people to make that link between the fact that just because social media is big, doesn’t mean you have to be using it - in fact, if your company or business doesn’t have the activity or network necessary to create and maintain an active and interactive account, it’s better for you to abstain.
The potential in social media is enormous, but companies need to keep in mind that it’s not right for everybody (for example, a company doing business with China will, as Alana states, have less of a need for an efficient Twitter strategy than a company dealing with the US, the UK, or Korea). -
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Notes Edelman: Large PR Agency of the Year 2011
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The best new social media analytics tools of the year (so far)
Via Scoop.it - Social Media Frenzy
This is the eleventh of a weekly... -
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Top 5 Ways Social Media Has Changed PR | Business 2 Community
Via Scoop.it - Social Media Frenzy
There was a time, when marketing and... -
10 Life Lessons One Can Learn From Being Active in Social Media | PodJam.tv
Via Scoop.it - Social Media Frenzy
Show original -
10 Things That Will Make Your Tweets Pop! | SiteProNews: Webmaster News & Resources
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You just shared a link. How long will people pay attention?
Via Scoop.it - Social Media Frenzy
The bitly blog examines the half-life... -
Car dealerships use social media to reach customers
Via Scoop.it - Marketing Through Social Media
Car dealerships use social media to... -
Would Gaddafi make you buy life insurance?
On Wednesday (7th September 2011) McCann-Erickson Melbourne published an Ad for their...
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If anyone doubts the importance of mobile to the future of tech, read this: in the developing world, 4 billion...
